Monopoly 3.0 2026
大富翁3.0 2026

Monopoly 3.0 was successfully held in Melbourne on 27 March 2026, bringing together local students, young audiences, and partner brands for a one-day offline interactive city challenge. The event attracted over 200 participants, featured 18 partner brands, and was supported by more than 20 staff members and volunteers. A total of 19 teams joined the challenge, completing missions across multiple activity points throughout the day.
By combining team-based gameplay with merchant activation, Monopoly 3.0 created a lively on-site experience and meaningful brand interaction. Participants engaged in a variety of mini-games and themed tasks, while partner booths benefited from real foot traffic, prize redemption, and direct audience engagement. Highlights included dice battles, music recognition challenges, long-chopstick ping pong competitions, food-guessing games, memory tests, beading speed challenges, and interactive mission-based experiences such as “delivery tasks” and character-matching games. Beyond the event itself, Monopoly 3.0 also achieved over 24,000 private-domain reach and more than 10,000 public-domain impressions, extending its impact across both online and offline channels.
As a youth-focused community event, Monopoly 3.0 further demonstrated our ability to connect entertainment, social participation, and brand collaboration through a dynamic offline format in Melbourne.

 

大富翁3.0于2026年3月27日在墨尔本顺利举办，集结了本地学生、年轻群体与合作品牌，共同完成了一场线下互动城市闯关活动。本次活动共吸引超过200位参与者到场，联动18个合作品牌，并由20多位工作人员及志愿者提供现场支持，共有19支队伍参与挑战，在多个任务点位间完成闯关与互动。
通过将组队玩法与商家联动相结合，大富翁3.0营造了高参与度的现场氛围，也为合作品牌带来了真实到场人流、福利领取与用户互动。现场设置了多种形式丰富的挑战内容，包括摇色子对决、听歌识曲、长筷子夹乒乓球、3秒猜菜名、英文口味记忆挑战、串珠竞速，以及“送外卖”“画像找人”等互动任务。除线下活动外，本次活动还实现私域覆盖超过24,000人次、公域曝光超过10,000次，进一步放大了活动影响力，形成了线上线下联动的完整体验。
作为一场面向青年群体的社区活动，大富翁3.0进一步展现了我们在娱乐体验、社交参与与品牌合作之间建立有效连接的能力。