Melbourne Lunar
Chinese New Year 2025

Organised by the Melbourne Chinatown Business Association (MCBA), the 2025 Melbourne Chinese Lunar New Year Festival brought culture, food and art to the heart of Melbourne for a one-day celebration. Macro Vision Group handled marketing and delivered the cultural activities programme. More than 200,000 people came together to welcome the Lunar New Year, enjoying traditional performances, interactive activities, local flavours and exhibitions such as A Round Square Banquet.

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2025年墨尔本中国农历新年节由墨尔本唐人街商业协会（MCBA）主办，在墨尔本市中心举行，为期一天。Macro Vision Group 负责本次庆典的市场推广及文化活动板块的执行工作。 超过20万人欢聚一堂，欣赏传统表演，参与互动活动，品尝特色美食，并参观《方圆盛宴》等展览，共庆农历新年